In this age of continual communication, there’s a new consumer on the block: one who seeks communication experiences.
Constant connectivity, across multiple channels and devices, means seeing and hearing messages is part of modern life, multiple times per minute. Australian consumers receive between 600 to 4,000 advertising messages every day (Nielsen & Forbes studies, 2017.)
So what does this mean for brands?
Brands who are winning consumer attention are taking communication up a notch.
How?
By giving consumers something valuable: an experience, which personally demonstrates the brand’s benefit to the consumer.
An effective way to show benefits is to create experiences with brand ambassadors who align with your brand’s values. This way, the ambassadors are true advocates for your brand, creating genuine experiential events for your consumers.
Eventurous brand ambassadors are individually profiled, and those who match your brand are selected to be your ambassadors. Each ambassador is briefed and trained on your business objectives. The result: consumers experience your brand and its benefits in a genuine way, creating a real point of difference to augment all online and offline communication.
We’d love to connect with you and create a true brand experience for your consumers.
Find out more about us and what we can do for you at www.eventurous.net
